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Field Research x Strategy

 

THE CULTURE MAP PROJECT // CRISSY FIELD, SF

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INSIGHT:

It's about embracing culture and finding insight within. It's about going out of you way to research. This world isn't all about being digital. It's about going out, going on adventures, and experiencing things on your own. You'll not only get better notes, data, facts, but a better story to tell. 

CHALLENGE:

Choose a region of San Francisco. Create a Map.  Interpret this assignment however you want to. 

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STRATEGY:

Everyone has some sort of connection or feeling towards an area, place, city, country, favorite restaurant, movie theater. The list goes on. At the end of the day, everyone relates to something. 

Creating a map that is visually beautiful and nostalgic will pull attention. Putting yourself into your work, telling your story about your experiences and taking the time to look a little closer into the world will simply create a memorable effect. I dug deeper to uncover new heights. Your work is on another level when you fall in love with the process too. 

IDEA:

It’s a map/gallery/photo album/a piece of history. This gives everyone the opportunity to feel how I felt, to explore my journey and to give them to opportunity to go somewhere- even from the comfort of their own home. 
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MY STORY

 

THE WRITE UP x PROCESS

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